Here's the background.
Three friends decided to go to New Orleans for a football game. One of their fathers works for Roots Canada and gave them each a Canadian Winter Olympic jacket to wear. With that said, they decided that when people Ask them about the Olympic jacket they would make up a story and tell them They represent Canada's "Hide and Seek" team, a new Demonstration Sport. Well, they bull-shitted enough to get interviewed on National TV (ESPN)
CANADIAN Hide & Seek team